Dunlop’s Jimi Hendrix Strap Collection embodies the master guitar player's visionary spirit and style through the vibrant and expressive work of rock 'n' roll's finest artists.

Get'm Get'm unveils the Diamondback collection, a new range of straps that makes top-of-the-range accessible to everyone!

Ernie Ball is expanding its Polypro series with new vibrant finishes to shine on the beach this summer. Discover the Surf series with 4 new colors: Tidal Green, Pink Sunrise, Breaker Blue, and Purple Sunset.

Get’m Get’m Unveils Beautiful and Affordable New Diamondback 2” Guitar Straps!

The all-new Ernie Ball Comfort Strap is made from stretchy neoprene material incorporating unique air cell technology, which offers an optimal cushioning solution for musicians who experience shoulder discomfort due to prolonged playing. The unique air cell core technology makes this strap stronger and more comfortable to wear, evenly dispersing the weight of your instrument across your shoulder and back.

Discover the 4 new jacquard straps and the brand new special comfort strap.