Our story

Sometimes, a passion gives birth to a company. That’s exactly what happened in 1993 when Jos Bokken founded AB Music to distribute musical instruments across the Benelux. Selling and marketing all kinds of instruments, PA systems, solutions, strings, and many other accessories from around the world is our daily business—and we LOVE it!

Our goal is to build the perfect partnership across all channels, providing audio solutions, musical instruments, and accessories to the end-user with passion and dedication.

In 1998, AB Music began a partnership with the French distributor ALGAM. Since then, the two have become inseparable, growing together stronger every year.

In 2017, AB Music rebranded to Algam Benelux, marking a new chapter with the acquisition of BMI, a successful Dutch distributor of renowned brands like Mackie, Martin Guitars, and many more. This evolution led to the creation of two distinct divisions: AB Music and AB Audio, further solidifying our presence and expertise in the industry.

Buying is one thing, selling is another one. Our reputation with our suppliers and customers is our ability to add value to the Product and of course to the Brand. Marketing in the broadest sense of the word! We are active on Facebook, Instagram and YouTube. We organise demos with famous and local artists in the shops to gather musicians and give them the “make-music-feeling”. Not to forget: our B2B website www.algam.net, which many of our dealers are using to place orders and know everything about deliveries, figures, etc…24 hours a day, every day.

Enjoy our website and contact us if there’s anything you would like us to change or improve and we’ll fix it!

Make music, not war! Unleash your creativity—start playing today!

Warmest regards,