In this episode Ernie Ball discusses social media as an outlet for musicians, the viral video experience, internet trash talkers, a day in the life of Jared Dines, Shred Wars, guitar practice, influences, new projects, finding fulfillment, and more.

Focusrite’s excited to introduce a new range of AI-powered plug-ins, designed in partnership with software experts Sonible. There are three separate plug-ins: FAST Equaliser, FAST Compressor and FAST Reveal, which together provide a variety of tone-shaping and dynamics-processing capabilities.

The Ernie Ball Pegwinder Plus features an ultra-smooth ball bearing design for fast and easy string changes. Thanks to its universal peghead design and integrated bridge pin puller, the Pegwinder Plus is suitable for most electric and acoustic guitars and basses.

Happy World Play Your Ukulele Day 2021!

The first Plug-in Collective community giveaway of 2021 is a vibe-enhancing tape emulation effect from prolific Swedish developer Klevgrand. From 28th January to 25th March, Plug-in Collective members can download DAW Cassette – which otherwise retails for $40 – for free, and get a 40% discount in the Klevgrand online store.

Nord Keyboards is excited to offer the unique Swing! Collection - a premium selection of samples from the acclaimed Swing! libraries by ProjectSAM!

Discover the brand new Dunlop, MXR and Way Huge products for 2021!

Hone your craft anywhere with this ultra-portable, premium VF practice pad & digital camo print practice pad.

Winter NAMM is a little different this year, but that doesn’t mean it’s any less exciting. Martin Guitar brings you more excitement than ever.

Onyx in the audio world has become synonymous with excellent, reliable sound. It’s also been some time since we have offered a mixer with the Onyx name. So without further ado, we are excited to share with you the all-new Onyx Series Premium Analog Mixers with Multi-Track USB – The ultimate combination of incredible sonic performance and modern flexibility for home studio, live streaming, live sound, and more.

Are you ready to sound better than ever?

The SRT Series is the ultimate workhorse loudspeaker, combining cutting-edge acoustic design with features that matter to the gigging professional and casual users alike.

When you’re tired of making excuses for bad sound, upgrade to the affordable SRT Series and make everyone happy.

Discover Celestion’s new Neo V-Type lightweight guitar speaker!

Ernie Ball’s kicking off the new year with an announcement of additional Ernie Ball string and accessory products available for 2021. Though NAMM won’t look quite the same this year, we’re excited to unveil our new lineup of products for their virtual “Believe in Music” event which you can check out here.

Join Modal Electronics from January 18th to 22nd 2021 for their special Modal Chat & Play live sessions!

Ernie Ball Music Man announced the newly available finishes for some of their most popular Ernie Ball Music Man instruments, launching throughout the year.

Unfortunately no NAMM 2021… But that doesn’t stop Sterling by Music Man from launching new guitars and bass guitars!

Check out their brand new line-up for this year!

Time for something new. Time for something made by drummers, for drummers. Time for passion! We are very happy and honored to announce that CODE DRUM HEADS is now part of our great AB catalog!

Introducing the latest additions to the Aguilar line of the DCB pickups: the DCB-4P, DCB-4J, DCB-5J and DCB-4PJ!

Glenn tells you about all the Dunlop System 65 Care Products.

Are you wondering if you actually need these for your guitar? Or maybe you just don't know how to use them? This video will hopefully help you with taking care of your guitar in the best way possible!

With its new "hygiene and safety" range, König & Meyer presents different solutions for the provision of hygiene products in frequented places. The German manufacturer now manufactures fixed and mobile stands as well as other supports allowing the installation of protection solutions in restaurants, hotels, concert halls or schools in order to limit and prevent the transmission of infectious diseases.