Exciting News from JICO: Introducing 'C-REVO' brand
In April 2021, JICO launched the proprietary brand 'CUSTOM SHOP PRODUCTS' and began developing "High-Quality and Modern Products." In 2020, JICO proudly announced its unique brand, 'Custom Shop Products,' marking the beginning of a quest for crafting 'High-Quality and Modern Products.' Over the past four years, an array of outstanding offerings has been introduced, including the renowned replica model of SHURE's MM cartridge, the "J44" series. Additionally, the "J50" was developed for tranquil and serene settings, and the "IMPACT," famous for its exceptional deep bass, making it perfect for the vibrant club scene. These products have earned acclaim worldwide.
In addition to cartridges, numerous products have been proposed that combine diamond tip materials, tip shapes, and cantilever materials, creating JICO's unique "Realm of Savoring Tonal Nuances." Representative products include the 'SAS' and 'MORITA' series. Recently, under the 'ARTIST' series, collaborations with various renowned artists have led to the development of products that present new ways to enjoy analog records.
The product lineup has expanded to include items such as lead wires, headshells, and apparel, widening the product range and price range. The overall concept of 'CUSTOM SHOP PRODUCTS' is "High-Quality and Modern." This time, it has been divided into "Traditional" and "Innovative." Foundational products will continue to reside within the "Traditional" category, part of the existing 'CUSTOM SHOP PRODUCTS' lineup, with relatively accessible prices. Groundbreaking products that challenge conventional ideas will now be newly established under 'C-REVO' as "Innovative."
The 'C' symbolizes CUSTOM SHOP PRODUCTS, while 'REVO' signifies Revolutionize. The aim is to instigate, aspire to, and enable transformative change within this distinct brand. Despite the brand separation, the pursuit of the "JICO Sound" remains universal—crafting products with unwavering attention to detail and maintaining a commitment to quality from the past, through the present, and into the future. Continued support and patronage are sincerely appreciated.
