Exactly 50 years ago, Jimi Hendrix joined the 27 club. It was a tragic early end for the rock star that burned bright and faded fast, marking a huge loss for rock ’n roll and the music industry. Jimi’s influences are still visible today and his legendary tracks, like ‘Purple Haze’ and ‘Voodoo Child’, are still widely listened to. That’s why we decided to put the guitar legend and his gear in the spotlight with a Jimi Hendrix special!

From 17th September to 18th November, Plug-in Collective members can download Reason Studios’ Reason Rack Plugin Lite for free.

HK Audio has developed a line of new column system that takes the pole position in its class: POLAR 12.

The DB® cabinets have the aggressive midrange to punch through a loud band while maintaining the full-range, musical sound that is the Aguilar signature. Employing 13-ply Baltic Birch, custom Eminence drivers, and Aguilar’s custom crossover and tweeter, the DB® cabinets have a clear, focused midrange and extended lows and highs. Available in five distinctive color combinations.

Lâg Guitars introduces the new Lâg HyVibe Nylon Series, an extension of the revolutionary HyVibe Smart Guitar series. The new Nylon Series includes two models: the CHV-15E and the TNHV-15.

In this episode Ernie Ball speaks with Stefan Babcock, lead singer and guitarist of the band PUP. Stefan discusses the Canadian music scene and the extent to which the US/Canada border acts as a musical divide. He also discusses lyrical inspiration, band chemistry, the dedication required to make music one's livelihood, and an experiment PUP ran: what happens when you provide the public with the chords and lyrics to a song they've never heard, and hundreds of fans record their own versions of what they think the song could sound like?

While it may have taken more time than they had hoped, Mackie are happy to now offer support for the AXIS system with the release of Master Fader 5.2. While digging into the DC16 and what it would take to bring it forward, the engineering team made available a host of new workflow-enhancing features. These new features not only add access to the remaining available parameters to match Master Fader’s access but gives the power-user more flexibility in workflow customization and accessing parameters at a faster pace.

In this episode Ernie Ball speaks with singer/guitarist Shaun Morgan and bassist Dale Stewart about Seether's grassroots rise in South Africa, their big move to the US, and their brand new album, Si Vis Pacem, Para Bellum.

While waiting for possibilities to perform shows again, Henrik Linder and Aron Mellergård - the rhythm-section of the amazing Dirty Loops - has released a series of videos under the title ‘Songs For Lovers’ from their rehearsal space in Stockholm, Sweden.

Henrik Linder plays EBS amps and effects.

The Ernie Ball Music Man short-scale StingRay Special is back by popular demand!

A while ago, we have introduced our team members on social media. Now, it’s time for them to present their musical gear. Last, but not least… It’s time for our Sales Administration Manager, Estephe Truyen. Estephe normally doesn't play an instrument but she loves to jam with her children. The ukulele is a great instrument for beginners who just like to vibe with some simple chords!

A while ago, we have introduced our team members on social media. Now, it’s time for them to present their musical gear. Our CEO, Alain Bokken, will present his drum kit and his accessories today. We also ask Alain about his experiences as a drummer. Are you ready for it? One, two, three, GO!

In this episode of String Theory, Ernie Ball speaks with Frank Iero about his history with My Chemical Romance, touring the world, discovering who he was as a musician, his inspirations, and more.

A while ago, we have introduced our team members on social media. Now, it’s time for them to present their musical gear. Today’s turn, Alain’s daily lifesaver, Marly van der Made. No working day is the same with her positions as Personal Assistant, HR Responsible and Office Manager.

Novation gifts Sound Collective members Krotos Audio’s Simple Concept synth and 50% off the full Concept.

The readers of Slagwerkkrant have chosen the Vic Firth Freestyle series as Best Drumsticks of the 2019-2020 season! 🙏🥁

The readers of Slagwerkkrant have chosen the SABIAN HHX series as Best Cymbals of the 2019-2020 season! 🙏🥁

The latest evolution of Steve Lukather's 2020 guitar perfectly fuses comfort, beauty, and tonal versatility. Revamped with all-new custom Ernie Ball Music Man electronics and featuring new finishes including the Luke III Maple Top in Cherry Burst and Luscious Green and the Luke III guitar in Olive Pearl and Ocean and Fuchsia Sparkle.

SRM | V-Class Professional Powered Loudspeakers are the most powerful, best sounding, and most advanced Mackie has ever produced. There is quite a bit of engineering, design, and much more happening on the inside of these loudspeakers that make them work so well and they've got just the guy to tell you about it.

In Aguilar’s latest video, join Aguilar President Dave Boonshoft as he gives us an overview of the coveted OBP series of preamps and discover which is the right fit for your bass guitar!