Made To Create: a virtual Novation event celebrating creativity
Novation is following up the announcement of the new Launchkey MK3 with a week of online activity. Made To Create week runs from June 25th to July 2nd 2020 and features daily online events aimed at music makers of all abilities and all backgrounds. Subscribe to the Novation YouTube channel to get inspired and learn some new things!
Scroll down for a more extensive program of the Made To Create Week.
Central to the design philosophy of Launchkey [MK3] is removing barriers to creativity and providing inspiration. Made To Create Week follows that ethos, by providing education and insight that can be applied throughout the music-making journey.
The free, daily events, which are all online, will include behind-the-scenes technology chats, artist round-tables, music business seminars, product performances and visuals discussions. The series will culminate in an afterparty, featuring a very special guest performer. All events will stream on the Novation YouTube and Facebook pages.
The seminars will air at 21:00 in Benelux.
Subscribe to the Novation YouTube channel and don’t miss a thing!
Program:
Thursday 25th June - 8PM BST / 21:00 in Benelux
Made to Create // Technology
A behind-the-scenes look into Novation HQ (from home). Discover how innovations in technology were used to create the Launchkey [MK3] by designer Danny Nugent and product manager Hugh Lobley.
Friday 26th June, 8PM BST / 21:00 in Benelux
Made to Create // Music
Get tips, ideas and inspiration from this artist round-table. Speakers are all members of the extended Novation family: London-based producer Tev’n; producer/violinist Badsnacks; multi-instrumental singer songwriter Kyan; and music producer and technology evangelist Stoni, whose unique blend of feel-good beats soundtrack the Launchkey [MK3] promo videos.
Monday 29th June, 8PM BST / 21:00 in Benelux
Made to Create // Performance: Ehsan Gelsi
Novation product specialist and ‘machine music whisperer’ Ehsan Gelsi performs live on the Launchkey 49 [MK3] from Melbourne, Australia.
Tuesday 30th June, 8PM BST / 21:00 in Benelux
Made to Create // Backstage
Hear from managers and A&R professionals about their experiences at some of the world’s most exciting electronic labels, get tips for self-publishing your music, and learn from an DIY independent artist about managing your music as a business.
Wednesday 1st July, 8PM BST / 21:00 in Benelux
Made to Create // Performance: -CALC-
Novation’s very own -CALC- will be playing live with a combination of sequencers and plug-ins from Ableton and his hardware, with the Launchkey [MK3] at the heart of his studio setup. Expect an experimental breakbeat meets ambient lo-fi set with his favourite new tool: Launchkey [MK3]’s Chord feature.
Thursday 2nd July, 8PM BST / 21:00 in Benelux
Made to Create // Vision
Some of the world’s most accomplished visual artists, creative directors and musical directors talk about their experiences bringing music to life through ground-breaking visuals, live shows and performances.
