Selling guitars to help sick children - Martin's 000JR-10E Shawn Mendes does it all!
A while ago, Martin Guitar announced its new signature guitar for multi-platinum singer-songwriter Shawn Mendes: the 000JR-10E Shawn Mendes Custom Signature Edition. As part of the collaboration with Mendes, Martin will also be making a contribution to the Wonder of Music Program at The Hospital for Sick Children (SickKids) presented by The Shawn Mendes Foundation.
About SickKids
SickKids, affiliated with the University of Toronto, is Canada's most research-intensive hospital and the largest center dedicated to improving children's health in Mendes' home-state. The Wonder of Music Program, presented by Mendes, aims to fund music therapy activities that are accessible to young patients at the Toronto hospital, with activities including songwriting, first exposure to music, heartbeat songs for families of patients, and lullabies.
Collaboration with Martin Guitars
As part of the partnership, Martin Guitars will be supporting Mendes' goal of making music accessible to everyone. Martin will be making a contribution to the Wonder of Music Program at The Hospital for Sick Children.
“Creating this guitar alongside Martin has been a dream of mine. The signature we created together is not only something I’m proud of musically, but also because it aligns with my passion for sustainability, and supports the Shawn Foundation’s initiatives. I can’t wait to share a guitar I love with fans across the world.”
About the Martin 000JR-10E Shawn Mendes Custom Signature Edition
This edition is crafted with 100% Forest Stewardship Council (FSC®) certified tonewoods in a 000 Junior-sized, 14-fret instrument and comes with a gig bag made from recycled ocean plastic that meets the Global Recycled Standard.
The Shawn Mendes Signature Edition marks the largest production run of 100% FSC certified guitars Martin has ever completed, and it is the first time a Martin guitar has been paired with a gig bag made from recycled ocean plastic.
The Jr. size and 000-body depth make this guitar extremely comfortable for any player.
A Shawn Mendes signature guitar wouldn't be complete without some personal design details that all of Shawn's fans will appreciate. Laser etched on each wing of the bridge is a swallow inspired by the tattoo on Shawn's right hand. Additionally, each instrument comes with a special label featuring the Shawn Mendes Foundation sunburst logo. And to finish it off, Shawn's signature is inlaid at the top of the fretboard.
