Dealer in the Spotlight: Dirk Witte

Our dealer in the spotlight today is Barry Witte from Dirk Witte Musical Instruments. This music store is a family owned business that was founded in 1939. The store moved from Amsterdam to Utrecht and you can now find it at the Amsterdamsestraatweg 340-342, near the water tower, in Utrecht. They sell brands like Lâg Guitars, Marshall, Takamine, Rickenbacker, MXR, Ernie Ball, Elixir Strings and much more…

Baryy sells new, used and vintage musical instruments and gear. In an interview with the Utrechtse “De Nuk” paper, Barry tells the following about the new (old) store in Utrecht: “"I'm at work a lot, so it's convenient to have a nice workspace. Now we have a nice sitting area where you can discuss with customers exactly what they are looking for. In Amsterdam I never wanted that. There were too many tourists in the store. They would come there to rest."

A shot of the large Dirk Witte store in Utrecht.

"I'm happy to be back in the store. At one point there were three stores, then I was just driving guitars around. Because if you have three similar ones on your website, people also want to try them all in the same store."

According to Barry, it's all about connecting with customers. "Helping people is the most fun to do. It's nice to see people leave the store with a smile. When people come to buy their first guitar, you're actually giving them a new hobby."

The availability in Utrecht is a lot better. The store got a lot harder to reach with the car in Amsterdam because of the city’s rules. Now in Utrecht, we are located next to a busy road with a lot of cars and bikers.

'“It’s nice to see a lot of bikers with guitars on their back”

Find them at the Amsterdamsestraatweg 340-342, 3551 CV Utrecht or take a look at their website here.