Novation introduces Made To Express video series to give artists a virtual stage!

Novation rolls out a campaign called “Made To Express” where they will present collaborations with artists on a weekly basis. Novation wants to support the music making community and keep the conversation about what it is to be a creator in the current situation. They launch this ‘Remix. Recreate. Re-emerge. campaign as a response to the UK government’s recent ‘Rethink. Reskill. Reboot.’ campaign. (pictures below)

“As a brand dedicated to creativity and a company dedicated to breaking down barriers, telling our customers to go ahead and make it. The billboards represent a direct call to action, and we hope you’ll join us in firing that conversation up.”

IKONIKA + MUNGO

The first week ‘Made to Express’ week started with a banger. Ikonika teams up with London artist MUNGO to present a series of uncanny urban scenes, using choreographed strobing to light up familiar objects and quirky staged elements.

LORD APEX + DELPHINO

Rising rapper Lord Apex performs ‘Miyagi Blueprint’ (produced by V.Don) with Launchpad X, joined by new visuals from long-time collaborator DelphinoProductions. Sacred geometry and spiritual elements blend with Apex’s characteristic demeanour, to form a melancholic vision that Delphino says “comes from a place of love”.

UK Governments heavily criticized campaign

Rethink. Reskill. Reboot.

Novation’s campaign on a billboard

Remix. Recreate. Re-emerge.

Novation cleverly responds to the “(She just doesn't know it yet)” with the text:

“Your next song could make it big. (You just haven’t made it yet)”